CIO Dive: M&A Lessons from Marriott Breach

As with any other data breach, some of the compromised information can lead to obvious fraudulent activities. But there’s “just sort of a creepiness” about the intimate details regarding this attack.

With the information the attackers were able to access, they’ll be able to create individual profiles, said Paige Boshell, privacy counsel LLC, in an interview with CIO Dive.

The acquisition didn’t just give Marriott Starwood’s properties, it gave them access to an elite class of guests. The value of the Starwood brand was its customer base, and now their loyalty to the company hangs in the balance.

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Original article published by CIO Dive.