How Digital Privacy Laws in the EU Made Their Way to Your Inbox

May 29, 2018

A new European Union privacy regulation is resulting in a flood of e-mails to US residents. This bombardment has been confusing and annoying but may have value.

The General Data Privacy Regulation or GDPR is the most comprehensive data privacy law in the world. Among other requirements, businesses that process personal data of EU residents or target EU residents via marketing and/or websites must:

  • Update privacy policies to notify consumers of much greater rights with respect to their personal data, such as the right to object or revoke consent to processing and the right to receive a copy of all personal data maintained or used by the business.
  • Have a legitimate business purpose to use personal data or obtain the consumer’s consent to do so.

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Original article published by Alabama Today.

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